Could this be useful?
Founding price for waiting list members: £495 + VAT (£594 including VAT). Standard price £695 + VAT (£834 including VAT).
The course
Better writing, clearer thinking
Good writers get noticed. We associate good writing with bright people and clear thinking. But not all bright people write well: business writing is rarely taught, feedback is infrequent or unhelpful, and AI generates words without building skills. Over a few months of self-paced study, this course will give you two frameworks for better business writing, plenty of practice on your own documents, and feedback from our AI Coach app, whenever you need it.
Is this course for you?
If you’re a good speaker but a reluctant writer, this course is for you. If you can write but you struggle to structure reports and make a business case, this course is for you. If you want to speed up and sharpen your edits, this course is for you. Or if you’re a manager who wants to spend fewer evenings editing your team’s work, The Business Writing Club can help.
What you’ll be able to do
- Write for your readers
- Choose better words and craft clearer sentences
- Structure reports that achieve their purpose
- Use AI to refine your writing, without letting it do your thinking
Course structure
Part 1
Words
Six modules- 01Foundations
- 02Choosing words
- 03Sentences and information
- 04Paragraphs and topics
- 05Friction framework
- 06Edit and reflect
Part 2
Pages
Three modules- 07APC³
- 08Packaging and presentation
- 09Mastering the craft
Extras
A course that grows: extra lessons and articles through the year, including some based on your questions and feedback. Extras will extend what you learn in the lessons, review books, and share tools.
How you’ll learn
Self-paced course
A course you complete at your own pace, and can return to for support when you’re stuck on something at work. You’ll have access to the course for a year.
A check on your own writing
Coach diagnoses your own work at the start, in the middle, and at the end of the course. You’ll see your improvement and where you need to focus.
Practice on your own documents
You’ll learn through your own work. You won’t have to invent documents you don’t need.
Feedback from Coach
Coach is an AI tool that tests your writing against the lessons you learn. It will give you feedback whenever you need it, but you’ll do the writing and make all the edits.
See how Coach can help you
Who you’ll learn with
Alan White
A business writer, just like you
I love business writing and I’m interested in what makes it good. Over 25 years I’ve written every day: board papers, minutes, presentations, and reports, and every day I learn something new. I’ve written this course to share what I’ve learnt about writing, so you can fear it less and enjoy it more.